I DID NOT SET OUT TO BECOME AN APP DEVELOPER.

Technically, I still am not one.

I built my first app without a traditional software-development background, while figuring out the product, technical process, testing and App Store submission as I went. Then I reused the system and built another.

APP, OWNED. is the road I wish I had at the beginning: what matters now, what can wait, what you can own, and when bringing in specialist help is actually the smart move.